10^thGlobal Entrepreneurship & Business Management Summit August 01-02, 2024 Montreal, Canada

The international marketing field is transforming rapidly under the influences of digitalization, technological advances, sustainability pressures, geopolitical conflicts and tension, and regulatory restrictions. How do international marketing managers cope with, or even thrive under such challenges? How do consumers respond to these challenges and changes? Succeeding in ever more complex, interconnected and at the same time fragmented consumer markets requires an in-depth understanding of cross-national and cross-cultural similarities/differences, as well as how these similarities/differences affect firms and their customers. This track seeks contributions from both international marketing strategy and consumer behavior sub-fields within international marketing.

The finance, accounting, and corporate governance is critical for the effective management and sustainable growth of a business. Finance relies on accurate accounting information to make informed decisions about investments, capital structure, and financial strategy. Accounting, in turn, operates within the framework of corporate governance, ensuring that financial reporting is transparent, ethical, and aligns with the interests of stakeholders. A robust system of corporate governance fosters trust, accountability, and responsible management of financial resources, contributing to the long-term success and sustainability of an organization.

Global strategy refers to the overarching plan and approach that organizations adopt to operate and compete on a global scale. It involves the coordination and integration of business activities across multiple countries to leverage global opportunities and overcome challenges. Key elements of global strategy include market expansion, international partnerships, standardization or adaptation of products and services, and effective management of cross-cultural differences. A well-formulated global strategy enables businesses to achieve a competitive advantage, optimize resources, and navigate the complexities of the global business environment.

This track encompasses papers dealing with global talent management, global leadership, cross-cultural management, effective multicultural teams, and cultural diversity which are all vital to the management of human resources within the multinational firm. This track also includes papers dealing with a range of international HR activities from recruitment and selection to training, performance management, compensation, retention as well as leadership development, and managing multicultural teams. It also covers various international organizational behavior topics and such as the positive and negative effects of diversity for individuals, teams, and organizations, and issues related to cross-cultural management and global mobility. In addition, the track includes papers that address grand societal challenges (e.g., global migration and refugees) and the people related and cultural implications for the multinational firm.

Emerging markets refer to economies that are in the process of rapid industrialization and experiencing substantial economic growth. These markets are characterized by evolving infrastructure, increasing consumer demand, and a rising middle class. Typically found in developing regions, emerging markets present both opportunities and challenges for businesses seeking to expand globally. Common features include high growth potential, a burgeoning population, and evolving regulatory environments. Companies often enter emerging markets to tap into new consumer bases, invest in growing sectors, and diversify their global presence.

Sustainability in business refers to the integration of environmentally and socially responsible practices into an organization's operations and strategies. It involves a commitment to minimizing negative impacts on the environment, promoting social responsibility, and ensuring long-term economic viability. Sustainable business practices encompass areas such as reducing carbon footprints, efficient resource use, ethical sourcing, fair labor practices, and community engagement. Companies embracing sustainability aim to balance profit generation with positive contributions to the environment and society. This approach not only addresses current challenges but also positions businesses to thrive in the long term by aligning with evolving societal expectations and environmental needs.

The intersection of knowledge, innovation, and technology is a dynamic and integral aspect of contemporary business and societal progress. Knowledge forms the foundation, representing the insights, information, and expertise that individuals and organizations accumulate. Innovation involves the creative application of knowledge to generate novel ideas, products, or processes that add value. Technology serves as the catalyst, providing the tools and platforms to transform innovative ideas into practical solutions.

Business resilience refers to an organization's ability to adapt, recover, and thrive in the face of unexpected challenges and disruptions, particularly on a global scale. In today's interconnected world, businesses must navigate various disruptions, such as economic downturns, pandemics, natural disasters, geopolitical shifts, and technological crises.

Finance and the economy play crucial roles in shaping the well-being of society. Finance serves as the lifeblood, facilitating the flow of capital and resources within an economy. It encompasses activities such as banking, investment, and financial markets, influencing the allocation of resources and the growth of businesses.

Philosophy plays a foundational role in shaping the principles and frameworks that underpin business ethics. Business ethics, rooted in philosophical inquiry, involves the examination of moral principles and values in the context of organizational practices and decision-making. Philosophical perspectives contribute to the development of ethical guidelines that guide businesses in their interactions with stakeholders and broader societal responsibilities.

Entrepreneurship is the dynamic process of identifying opportunities, creating innovative solutions, and taking calculated risks to establish and grow a new venture. Entrepreneurs, driven by a spirit of initiative and creativity, play a pivotal role in economic development by introducing novel products, services, or business models.

Entrepreneurship is the dynamic process of identifying opportunities, creating innovative solutions, and taking calculated risks to establish and grow a new venture. Entrepreneurs, driven by a spirit of initiative and creativity, play a pivotal role in economic development by introducing novel products, services, or business models.

International management involves the planning, organizing, and coordinating of business activities on a global scale. It encompasses the strategies and practices that organizations employ to navigate the complexities of operating in diverse international markets. Key components of international management.

The accounting and sustainability involves incorporating environmental, social, and governance (ESG) factors into financial reporting and decision-making processes. This evolving area of accounting recognizes the broader impact of business activities on the planet, society, and long-term economic viability.

Strategic management provides a roadmap for organizations to navigate complexities, stay competitive, and achieve long-term success. It involves a continuous cycle of planning, execution, evaluation, and adaptation to ensure that organizations remain agile and relevant in an ever-changing business landscape.

Start-up entrepreneurship is a dynamic and evolving space, driven by visionaries who seek to disrupt industries, solve problems, and create value. While it involves inherent challenges, successful start-ups can bring about significant innovations and contribute to economic growth and job creation. 

Agile business management is an adaptive and iterative approach to managing organizations, emphasizing flexibility, collaboration, and responsiveness to change. Originating from agile methodologies in software development, agile principles have found application across various industries.

Innovation is the creation and application of new ideas, while disruption occurs when innovations significantly change established markets. Disruptions force adaptation, challenging existing norms. Organizations must embrace innovation to stay ahead or respond effectively to disruptive changes, which can lead to market leadership and enhanced consumer value.

Crisis management handles immediate threats, focusing on swift responses, while business resilience ensures long-term adaptability and sustainability. Integrating both safeguards organizations, minimizing impact, and fostering continuous improvement.

The intersection of marketing strategy and consumer behavior is where businesses find insights to create successful campaigns. Effective marketing strategies are built on a profound understanding of consumer behavior—knowing what drives purchasing decisions, how consumers perceive products, and the factors that influence their choices. By aligning marketing efforts with consumer insights, organizations can develop compelling strategies that resonate with their target audience, fostering brand loyalty and driving business success.