10^thGlobal Entrepreneurship & Business Management Summit

Global Strategy

Global strategy refers to the overarching plan and approach that organizations adopt to operate and compete on a global scale. It involves the coordination and integration of business activities across multiple countries to leverage global opportunities and overcome challenges. Key elements of global strategy include market expansion, international partnerships, standardization or adaptation of products and services, and effective management of cross-cultural differences. A well-formulated global strategy enables businesses to achieve a competitive advantage, optimize resources, and navigate the complexities of the global business environment.