Marketing Strategy and Consumer Behavior
The international marketing field is transforming rapidly under the influences of digitalization, technological advances, sustainability pressures, geopolitical conflicts and tension, and regulatory restrictions. How do international marketing managers cope with, or even thrive under such challenges? How do consumers respond to these challenges and changes? Succeeding in ever more complex, interconnected and at the same time fragmented consumer markets requires an in-depth understanding of cross-national and cross-cultural similarities/differences, as well as how these similarities/differences affect firms and their customers. This track seeks contributions from both international marketing strategy and consumer behavior sub-fields within international marketing.
Related Conference of Marketing Strategy and Consumer Behavior
Marketing Strategy and Consumer Behavior Conference Speakers
Recommended Sessions
- Accounting and Sustainability
- Agile Business Management
- Artificial Intelligence in Business
- Business Resilience Under Global Disruptions
- Crisis Management and Business Resilience
- Emerging Markets
- Entrepreneurship
- Female Entrepreneurship
- Finance and Economy for Society
- Finance, Accounting, And Corporate Governance
- Global Leadership and Cross-Cultural Management
- Global Strategy
- Innovation and Disruption
- International Entrepreneurship
- International Management
- Knowledge, Innovation, And Technology
- Marketing Strategy and Consumer Behavior
- Philosophy for Business Ethics
- Start-Up Entrepreneurship
- Strategic Management
- Sustainability in Business
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