Marketing Strategy and Consumer Behavior

The international marketing field is transforming rapidly under the influences of digitalization, technological advances, sustainability pressures, geopolitical conflicts and tension, and regulatory restrictions. How do international marketing managers cope with, or even thrive under such challenges? How do consumers respond to these challenges and changes? Succeeding in ever more complex, interconnected and at the same time fragmented consumer markets requires an in-depth understanding of cross-national and cross-cultural similarities/differences, as well as how these similarities/differences affect firms and their customers. This track seeks contributions from both international marketing strategy and consumer behavior sub-fields within international marketing.

    Related Conference of Marketing Strategy and Consumer Behavior

    March 27-28, 2023

    8th Global Entrepreneurship & Business Management Summit

    Amsterdam, Netherlands
    May 12-13, 2023

    International Conference on Trade

    Tokyo, Japan
    August 21-22, 2023

    3rd Global Business and Marketing Studies Summit

    Toronto, Canada
    November 13-14, 2023

    4th Global Entrepreneurship Congress

    Singapore City, Singapore
    November 29-30, 2023

    9thGlobal Entrepreneurship & Business Management Summit

    Toronto, Canada

    Marketing Strategy and Consumer Behavior Conference Speakers

      Recommended Sessions

      Related Journals

      Are you interested in